This article is designed to help you understand the basics of one of the most essential search engine optimization tactics – link building.
Backlinks are essential to creating a good online business presence. Webmasters and link builders regularly discuss methods of how to get inbound links, how to make them look organically, and how to find high-quality link building opportunities.
The thing is, you need to create a quality, organic link profile that avoids search engine penalties. You have to be concerned about the authority and reputation of the web sources your links are coming from as it tells search engines about your site’s reputation.
Your inbound links determine your site rank, which is why link building should be an essential part of search engine optimization and marketing campaigns.
Today we will focus on what backlinks are and why they play a major role in website promotion.
So what are backlinks?
A backlink is a hyperlink that comes from one site to another site. There are 2 types of backlinks, dofollow links and nofollow links. Dofollow links are the ones we need for our link profiles.
These links have value to the linked web source in the form of so-called “link juice.” Google bots analyze the backlinks and rank of a site that was referred. Nofollow backlinks should also be placed in your link profile to show Google that you are connecting to different web sources, not just to get the link.
These links have a nofollow tag and do not pass any value to the linked source. They are not visible to search bots and generally cannot be followed by average users. They simply serve as brand mentions. However,
Why do backlinks serve as ranking criteria on Google?
When Google analyzes the link pointing to your site, it associates the value of your site with the authority of the web source in which the link is located.
Google attracts it like a vote for a website. If the vote comes from the reputable site it can positively affect the website rank and vice versa if the vote comes from a poor quality and fraudulent web source it will have a negative impact on your SEO site.
In general, a common link building scheme looks like this: “If a particular web source considers a piece of content valuable enough to link to, and this source is well indexed and authoritative, then a the linked website must also be a good website. “
What you need to consider for your backlink strategy:
In order to create a quality backlink profile, you need to pay attention to the quality of the website where I would like to build links.
That’s why on the bottom line of your link building campaign you should do a thorough niche search and find web sources that deserve your attention. The best option is to contact the Page – Rank websites & blogs that are relevant to your industry.
One of the best ways to get backlinks is to post to a guest. You can easily get backlinks to your site by inserting a link to your guest post. Unfortunately, many of the fraudulent activities surrounding this link building technique tarnished the reputation of visitors.
In 2012, Google established the Penguin update that destroyed the rankings of websites that used fraudulent link building techniques.
This is why link developers nowadays advise using only organic text when linking from:
- A phrase that looks natural in text and doesn’t exactly match a specific keyword.
- A phrase that does not match your brand name.
- The name of the item to which it refers.
Instead of hiding your backlink with Search Engine Optimization anchor text, provide your readers with more information so they understand why they should follow your link and how they can benefit from it.
Last Update: 20/12/2020
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